Since 2019, Ecom has set up with Product DNA, a partner specialized in traceability, a process dedicated to making its cotton supply chains transparent, from the field to the delivery to its customers (spinners). A unique traceability code is assigned to each batch of cotton; respect-code.org then makes it possible to follow all the stages of transformation from the cotton to a batch of delivered bales. From 2021, Ecom will generalize cotton traceability to the majority of its deliveries. Each spinner would then be able to take over the already traced chain and complete it with the next steps (spinning, knitting/weaving, dyeing, cutting & sewing) in order to make the finished product (garment or other textile)